Accepting the challenge of "Saving Christmas," a well-known Christian outreach has made a list so you can decide where you want to do your checking out! "The American Family Association has released its 'Naughty-or-Nice 2014 Retailer List,' an annual report that offers Christian consumers information about how companies market their products during the holiday season," writes Billy Hallowell for the Blaze.
In the same spirit, actor and producer Kirk Cameron has released a movie "Saving Christmas" now showing nationwide. Meanwhile the AFA has rated retailers, writes Hallowell, "on a color-coded scale, with the highest marks going to '5-star rated' businesses that both 'promote and celebrate Christmas on an exceptional basis.' This year, some of the companies that fall under that category are Lowe’s, Sears, Hobby Lobby and Wal-Mart."
"On the lower end, are companies that the American Family Association claims 'use Christmas sparingly in a single or unique product description' and that, overall, purportedly do not adequately recognize the holiday in newspaper advertisements and TV and radio spots.
"Some of these so-called 'naughty' companies are: Barnes & Noble, Family Dollar, Foot Locker, Limited Brands, Office Depot, Office Max, Pet Smart, Staples, Victoria’s Secret and Maurice’s, according to a list published on the organization’s website."
Here's the AFA's color-coded list:
“If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach ‘Christmas’ shoppers,” the website explains. “If a company has items associated with Christmas, but did not use the word ‘Christmas,’ then the company is considered as censoring ‘Christmas.’”